Anti-Pollution Is The New Anti-Ageing

If you live in a city, you know the feeling of wanting to wash off your face after a long day. You walk down streets with thousands of cars, you catch public transport and you eat out at restaurants where so many others do.

That night shower is essential. But if you love showering in the morning, there are products available to give you that ‘night shower.’ And they do so much more than just wash away the effects of city living.

Anti-pollution skincare is the new anti-ageing

Given that the skin is our largest organ, it’s extremely prone to pollution – not just physically but also in the eyes, lungs and heart. Some particles you can see, like dust, smoke and rubbish, but others you can’t. They’re only visible under an electron microscope and are referred to as polyromantic hydrocarbons (PAHs) and are produced by cars and diesel engines.

These PAH’s are lipophilic, meaning they dissolve in oil, and this is why they can penetrate through the outer layers of the skin. This alters the skin barrier and disrupts the connections between the surface cells, leading to a weakened shield and a greater vulnerability to attack. People with sensitive skin can also suffer from breakouts like eczema.

Pollution has the potential to deplete our skin’s moisture stores and fast-track the ageing process. Dr Anhali Mahto, a dermatologist at the British Skin Foundation, talks about how prolonged and repetitive exposure to air pollutants found in the city can have negative effects on the skin. These agents include the polycyclic aromatic hydrocarbons (PAH), volatile organic compounds (VOC), oxides, particulate matter (PM), ozone and cigarette smoke.

What makes matters worse is the uneven skin tone, dehydration, dryness, dark spots, expedited ageing, wrinkles, sagging and deterioration of collagen that occurs. Anti-pollution skincare is a new product line in this category that’s designed to combat these issues.

The ‘sunscreen’ of pollution

IllumaBoost paired with our new IQ range is your age-fighting armour for your face, and Prolistic Skin-Balancing Lotion is here to protect your body’s microbiome.

The Day & Night Creams protects the skin from oxidative stress, rids skin of urban stressors, fights discolouration and the appearance of fine lines while boosting cell renewal. Think chia seeds extracts, Mauritia flexuosa fruit oil and aloe barbadensis leaf water mixed with ingredients like sodium hyaluronate: the fusion of nature and science.

You don’t need to even live in a big city to benefit from anti-pollution skincare. If you’re around vehicles, roads and lots of people, protect your skin. Minimise the effects of big city life on your skin.

Leave a Reply

Your email address will not be published. Required fields are marked *